Michael R Smith

Michael R. Smith is an industry leader and proven business and marketing consultant with 25 years of experience designing and developing award-winning aerial adventure parks, including ArborTrek Canopy Adventures, and 30 years of experience delivering adventure-based tours and team and leadership development programming. He holds a Bachelor of Arts in Wilderness Leadership from Prescott College (1998) and a Master of Training and Development from Oakland University (2004). He has worked with numerous Fortune 500 companies as a business consultant, authored and published climbing guides, worked as a Field Instructor for the Outward Bound School, and is regularly retained as a zip line and adventure park expert witness. He focuses on helping adventure tour operators develop and grow their businesses through inspections, program audits, staff training, risk mitigation consulting, document production, and marketing.